Strategic Management
Strategic Management
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Strategic Management by Fred R David
For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Numerous Experiential Exercises—and the most up-to-date compilation of real-world company cases ever assembled in a business policy text—provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.| SKU | Unavailable |
| ISBN 13 | 9780130269959 |
| ISBN 10 | 0130269956 |
| Title | Strategic Management |
| Author | Fred R David |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 2000-12-12 |
| Number of pages | 768 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |