Strategic Management: Creating Competitive Advantages by Gregory Dess

Strategic Management: Creating Competitive Advantages by Gregory Dess

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

SKU	Unavailable
ISBN 13	9780071111140
ISBN 10	007111114X
Title	Strategic Management: Creating Competitive Advantages
Author	Dess Gregory
Condition	Unavailable
Binding Type	Paperback
Publisher	Mcgraw-Hill (Tx)
Year published	2004-01-01
Number of pages	530
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.