Strategic Management for Tourism, Hospitality and Events by Nigel G Evans

Strategic Management for Tourism, Hospitality and Events by Nigel G Evans

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies.

Nigel G. Evans taught strategy and tourism management for many years in the UK at Northumbria and Teesside Universities, where he was Deputy Dean of the Business School, and at overseas institutions in Hong Kong and Malaysia. In an earlier career he worked for a London-based international tour operator. He has published widely in the tourism and management fields, and his teaching spans MBA and specialist tourism, hospitality and events programs.

SKU	Unavailable
ISBN 13	9781032331836
ISBN 10	1032331836
Title	Strategic Management for Tourism, Hospitality and Events
Author	Nigel G Evans
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2024-01-24
Number of pages	752
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.