Strategic Management in the Media by Lucy Kung

Strategic Management in the Media by Lucy Kung

The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisations.

′..provides vital insights into the elements of strategy and their application to media firms. K ng relates strategic concepts to the unique settings and operating conditions of various media using contemporary examples that direct attention to core issues and challenges. Solidly grounded in theory but not pedantic, the book explores the nature of change in media markets and how strategy must be altered in response. It is essential reading for those who make or wish to comprehend choices of media companies′ - Professor Robert Picard, Media Management Transformation Centre, University of Jönköping, Sweden

′Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. This book′s integrative approach provides a unique perspective in which common themes linking media strategy and industry environment were thoughtfully discussed. The focus on media organizations′ adaptive strategic behavior, especially in technology management, creativity and innovation offers a pragmatic approach to understanding today′s changing, complex world of media′ - Sylvia M. Chan-Olmsted, Professor and Associate Dean for Research, College of Journalism and Communications, University of Florida

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and  Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

SKU	Unavailable
ISBN 13	9781412903134
ISBN 10	1412903130
Title	Strategic Management in the Media
Author	Lucy Küng
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2008-04-11
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable