Strategic Marketing by David Cravens
The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.| SKU | Unavailable |
| ISBN 13 | 9780071263351 |
| ISBN 10 | 0071263357 |
| Title | Strategic Marketing |
| Author | David Cravens |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2008-03-16 |
| Number of pages | 752 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |