Strategic Marketing for NonProfit Organizations
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Strategic Marketing for NonProfit Organizations by Philip T Kotler
Appropriate for junior, senior and graduate-level courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.| SKU | Unavailable |
| ISBN 13 | 9780132325479 |
| ISBN 10 | 0132325470 |
| Title | Strategic Marketing for NonProfit Organizations |
| Author | Philip T Kotler |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 1995-12-14 |
| Number of pages | 528 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |