Strategic Marketing Management by Rms Wilson
This work on strategic marketing management is recommended reading for the CIM Diploma. Readers are taken progressively through the five major areas of strategic marketing. There are case studies in each chapter and this edition covers a number of new topics, emphasizing marketing implementation.
I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today' Professor Michael J Baker, University of Strathclyde.
The author of twelve books, Colin Gilligan is a fellow of the Chartered Institute of Marketing and a member of the Institute's Senate. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future.
| SKU | Unavailable |
| ISBN 13 | 9780750622448 |
| ISBN 10 | 075062244X |
| Title | Strategic Marketing Management |
| Author | Rms Wilson |
| Series | Marketing Series: Student |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1997-10-01 |
| Number of pages | 700 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |