Strategic Marketing Management by Robert J Dolan
Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional marketing functions, from market penetration to marketing plan development.| SKU | Unavailable |
| ISBN 13 | 9780875843100 |
| ISBN 10 | 0875843107 |
| Title | Strategic Marketing Management |
| Author | Robert J Dolan |
| Series | Practice Of Management |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 1992-02-01 |
| Number of pages | 640 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |