Strategic Marketing Planning by Colin Gilligan
Concentrating on the critical 'planning' aspects, this work offers a digest of the five principal dimensions of the strategic marketing planning process. It discusses issues such as: marketing, strategic thinking and competitive advantage; the significance of vision and how this needs to drive the planning process; among others.
The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future
| SKU | Unavailable |
| ISBN 13 | 9780750622462 |
| ISBN 10 | 0750622466 |
| Title | Strategic Marketing Planning |
| Author | Colin Gilligan |
| Series | Cim Student S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2003-06-02 |
| Number of pages | 640 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |