Strategic Marketing Problems by Roger Kerin

Strategic Marketing Problems by Roger Kerin

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Strategic Marketing Problems by Roger Kerin

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
SKU Unavailable
ISBN 13 9780132747257
ISBN 10 0132747251
Title Strategic Marketing Problems
Author Roger Kerin
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education (US)
Year published 2012-09-29
Number of pages 752
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.