Strategic Marketing Problems: International Edition by Roger Kerin

Strategic Marketing Problems: International Edition by Roger Kerin

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

SKU	Unavailable
ISBN 13	9780273768944
ISBN 10	0273768948
Title	Strategic Marketing Problems: International Edition
Author	Roger Kerin
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2012-09-27
Number of pages	744
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.