Strategic Modelling and Business Dynamics
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Strategic Modelling and Business Dynamics by John D W Morecroft
John Morecroft's book is an ideal text for students interested in system modelling and its application to a range of real world problems. The book covers all that is necessary to develop expertise in system dynamics modelling and through the range of applications makes a persuasive case for the power and scope of the approach.
John Morecroft is Senior Fellow in Management Science and Operations at London Business School where he teaches system dynamics, problem structuring and strategy to MBAs and executives. He develops models and simulators to study the long-term performance of firms and industries. He has collaborated with a wide range of organisations from Royal Dutch/Shell to BBC World Service and Harley Davidson. Before joining London Business School he was on the faculty of MIT's Sloan School of Management where he received his PhD.
| SKU | Unavailable |
| ISBN 13 | 9780470012864 |
| ISBN 10 | 0470012862 |
| Title | Strategic Modelling and Business Dynamics |
| Author | John D W Morecroft |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2007-07-13 |
| Number of pages | 464 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |