Strategies for Asia Pacific: Beyond the Crisis by Philippe Lasserre

Strategies for Asia Pacific: Beyond the Crisis by Philippe Lasserre

This text stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia while being serious is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organization and a more regional style of management.

Reviews of the hardback edition:

'..this is an excellent one-volume survey of the commerce and business practices in the Far East.' - The European

'This is an important and thought-provoking book...this book deserves a wide-ranging, senior audience.' - Euro-Japanese, 1 April 1996

Schü¾˜¶˜¼tte, Hellmut: - Hellmut Schü¾˜¶˜¼tte is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.

SKU	Unavailable
ISBN 13	9780333735824
ISBN 10	033373582X
Title	Strategies for Asia Pacific: Beyond the Crisis
Author	Philippe Lasserre
Condition	Unavailable
Binding Type	Paperback
Publisher	Palgrave Macmillan
Year published	1999-06-18
Number of pages	323
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.