The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
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The Strategy and Tactics of Pricing by Thomas T Nagle
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.| SKU | Unavailable |
| ISBN 13 | 9780132546133 |
| ISBN 10 | 0132546132 |
| Title | The Strategy and Tactics of Pricing |
| Author | Thomas T Nagle |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2010-05-13 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |