Strategy In A Week by Stephen Berry

Strategy In A Week by Stephen Berry

Strategic thinking just got easier For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: Understand what strategy is and what it isn't - Monday: Understand what drives strategy and what strategy drives - Tuesday: Understand internal strategy - Wednesday: Understand marketing strategy - Thursday: Understand brand strategy - Friday: Understand competitive strategy - Saturday: Keep strategy going

Stephen Berry is a leading expert on strategy as both a coach and a practitioner.

SKU	Unavailable
ISBN 13	9781473610347
ISBN 10	1473610346
Title	Strategy In A Week
Author	Stephen Berry
Condition	Unavailable
Binding Type	Paperback
Publisher	John Murray Press
Year published	2016-04-07
Number of pages	128
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.