Bogart, Leo: -
Leo Bogart (1921-2005) was an advertising strategist, executive vice-president of the Newspaper Advertising Bureau, and president of the American and World Associations for Public Opinion Research, the Society for Consumer Psychology, the Market Research Council, and the Radio and Television Research Council. He is the author ofPreserving the Press, The Age of Television, Polls and the Awareness of Public Opinion, and Press and Public, among other titles.
| SKU | Unavailable |
| ISBN 13 | 9780844230986 |
| ISBN 10 | 0844230987 |
| Title | Strategy in Advertising |
| Author | Leo Bogart |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1990-08-01 |
| Number of pages | 420 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |