The Stuff You Can't Bottle by King Adz
In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.
'Essential readingBoth for those who think that they ‘get’ the youth market and those who know that they don’t' - Anne-Faye Townsend, BigShinyThing.com
King ADZ is the author of nine books, published by Thames & Hudson, HarperCollins, and Vintage. All his books to date have been concerned with youth-culture, sub-culture and street art. He has been creative consultant for numerous global brands including Adidas, Vice, Levis, Diesel, Smirnoff and Guinness. His feature documentary, The Iconoclast, profiling the notorious international art smuggler, Michel Van Rijn, premiered at the DOC NYC festival in 2017.
| SKU | Unavailable |
| ISBN 13 | 9780500290750 |
| ISBN 10 | 050029075X |
| Title | The Stuff You Can't Bottle |
| Author | King Adz |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2013-03-04 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |