Subliminal by Leonard Mlodinow

Subliminal by Leonard Mlodinow

NATIONAL BESTSELLER * From the bestselling author of The Drunkard's Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world.

"Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor." --Los Angeles Times

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.

Leonard Mlodinow, Ph.D., was a member of the California Institute of Technology faculty before heading to Hollywood to work as a writer on a variety of television shows, including Star Trek: The Next Generation and Night Court. He's also written a number of best-selling and award-winning educational CD-ROMs and given technical and public talks in ten different countries. He is currently the Vice President of Scholastic Inc.'s Emerging Technologies and R&D. He currently resides in New York City.