Success Forces by Joseph Sugarman

Success Forces by Joseph Sugarman

Thomas Jefferson had a radical dream for higher education. Designed to become the first modern public university, the University of Virginia was envisioned as a liberal campus with no religious affiliation, with elective courses and student self-government. Nearly two centuries after the university's creation, its success now seems preordained--its founder, after all, was a great American genius. Yet what many don't know is that Jefferson's university almost failed.

In Rot, Riot, and Rebellion, award-winning journalists Rex Bowman and Carlos Santos offer a dramatic re-creation of the university's early struggles. Political enemies, powerful religious leaders, and fundamentalist Christians fought Jefferson and worked to thwart his dream. Rich students, many from southern plantations, held a sense of honor and entitlement that compelled them to resist even minor rules and regulations. They fought professors, townsfolk, and each other with guns, knives, and fists. In response, professors armed themselves--often with good reason: one was horsewhipped, others were attacked in their classrooms, and one was twice the target of a bomb. The university was often broke, and Jefferson's enemies, crouched and ready to pounce, looked constantly for reasons to close its doors.

Yet from its tumultuous, early days, Jefferson's university--a cauldron of unrest and educational daring--blossomed into the first real American university. Here, Bowman and Santos bring us into the life of the University of Virginia at its founding to reveal how this once shaky institution grew into a novel, American-style university on which myriad other U.S. universities were modeled.

Sugarman, Joseph: - Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

SKU	Unavailable
ISBN 13	9780809270613
ISBN 10	0809270617
Title	Success Forces
Author	Joseph Sugarman
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill/Contemporary
Year published	1980-01-01
Number of pages	213
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable