Successful Direct Marketing Methods, Seventh Edition by Bob Stone

Successful Direct Marketing Methods, Seventh Edition by Bob Stone

This is the first book written on direct marketing, which is still the one that all the others are measured against. -0 Jim Kobs, Chairman and CEO, Kobs Gregory Passavant.

The new edition of Successful Direct Marketing Methods is the only reference I could imagine replacing my trusted and now dog-eared sixth editionWith all this new material, it is another major contribution to the industry. Peter J. Rosenwald VP Direct Marketing Grupo Abril, Brazil Creator and author of ACPO computer model and book: Successful Economic Planning for Direct and Data Driven Marketing and CRM. Rarely does a new edition of a book meet our expectations. This one does and then some! Bob Stone and Ron Jacobs have given all of us -- from novice to seasoned practitioner -- the single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape. The examples are great and topical. I can't imagine anyone in direct marketing not finding it indispensable. Jerry I. Reitman Executive Vice President (retired) The Leo Burnett Company Author of Beyond 2000: The Future of Direct Marketing Once again, Bob Stone has re-invented direct marketing. His seventh edition of SUCCESSFUL DIRECT MARKETING METHOD, now with Ron Jacobs, has successfully identified the convergence of direct, database and the new electronic communication systems. It's the cutting edge and beyond for all marketers who have an interest in dealing directly with their customers and prospects no matter what the medium. Bravo for Bob and Ron. Don E. Schultz, Ph D Professor, Integrated Marketing Communications Northwestern University Evanston, IL For over 20 years in this business, I have kept the latest edition of Successful Direct Marketing Methods near my desk. This new edition is essential to me now that I've become CEO of an online direct marketing company, because Bob Stone and Ron Jacobs have done such a good job of laying out the essentials for the new era of one to one marketing online. George S. Wiedemann President, and CEO Responsys.com If you want to be the best in Direct Marketing, please read, re-read and read again the new version of Successful Direct Marketing Methods by Bob Stone and Ron Jacobs. Written in plain English, this classic text combines the wisdom of years in the business illustrated by great case studies, with the latest thinking on everything that is e. Wendy Riches President, Marketing Communications Group, D'Arcy Successful Direct Marketing Methods is without a doubt the most thorough, straightforward and informative book available on direct marketing. The insight, knowledge and experience shared by Bob Stone in the seventh edition of Successful Direct Marketing Methods is matched only by the progressive outlook of his coauthor Ron Jacobs. As the direct marketing industry continues to grow at such a rapid pace, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies and students of direct marketing. John R. Goodman Senior Vice President, Helzberg Diamonds (a Berkshire Hathaway company) Bob Stone and Ron Jacobs have done an extraordinary job in updating and expanding this seventh edition of Successful Direct Marketing Methods. The result is a totally current, comprehensive and authoritative marketing corpus for students and executives alike. In this new edition, Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules. Daniel Morel Chairman and CEO Worldwide, impiric III 20020501

Bob Stone Chairman Emeritus, Stone & Adler, Inc. President, Bob Stone, Inc. Awards Member of Direct Marketing Hall of Fame. Eight-time winner of the Direct Marketing Associations Best of Industry Award. Recipient of the Charles S. Downes Award for direct marketing contributions. Recipient of the Edward N. Mayer, Jr. Award for contributions to direct marketing education and two Gold Echo Awards as well as the John Caples Award for copy excellence. Articles and Books Bob Stone was a feature columnist in Advertising Age for 12 years, writing over 200 articles on the subject of direct marketing. He is the author of Successful Direct Marketing Methods, now in its seventh edition. (Over 200,000 copies in print, including foreign editions.) He has also authored Direct Marketing Success Stories and co-authored Successful Telemarketing. NTC Business Books of Lincolnwood, Illnois is the publisher of Stones books. Teaching Stone has taught degree programs at Northwestern University and University of Missouri. He has lectured extensively in the States, Europe, Asia, and Australia. Affiliations Former Director, Direct Marketing Association Former President, Chicago Association of Direct Marketing Former President, Associated Third Class Mail Users Former Trustee, Direct Marketing Educational Foundation Ron Jacobs is President of Jacobs & Clevenger, Inc., an integrated marketing and professional services company with a focus on customer relationship marketing and based in Chicago, Illinois. He is also Senior Lecturer in the Medill/Integrated Marketing Communications Program, Northwestern University, where he teaches interactive marketing and E-Commerce. He was Program Coordinator for the Certificate of Direct Marketing Program at DePaul University from 1991 to 1995. Ron is a 1994 recipient of the Direct Marketing Education Foundation's Outstanding Direct Marketing Educator Award. A frequent speaker in the United States and internationally, Jacobs is the author of articles on such direct marketing issues as customer acquisition, database development, interactive/new media, business-to-business campaigns, integrated marketing communications, privacy, and customer relationship management. Jacobs is on the DMA Information and Interactive Tech Council and served as Vice Chair 1997-199 and E-Commerce Chair 1998-1999. He has served as an expert witness on the uses of consumer data and privacy. He is on the Advisory Board for the DMA Political Action Committee. A past president of the Chicago Association of Direct Marketing, Ron has served as Trustee of the CADM's Education Foundation and is past General Chairman of the CADM's Education Foundation Campaign Committee. He was CADM's 1998 Direct Marketer of the Year. Prior to beginning his direct marketing career, Ron spent 10 years with Trans World Airlines, where he worked in Customer Service, Operations, and agency sales.

SKU	Unavailable
ISBN 13	9780658001451
ISBN 10	0658001450
Title	Successful Direct Marketing Methods, Seventh Edition
Author	Bob Stone
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2001-08-16
Number of pages	608
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.