Summary by Businessnews Publishing
The must-read summary of Al Ries and Laura Ries' book: The Fall of Advertising and the Rise of PR. This complete summary of the ideas from Al Ries and Laura Ries' book: The Fall of Advertising and the Rise of PR shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company. Added-value of this summary:- Save time
- Understand key concepts
- Expand your knowledge To learn more, read The Fall of Advertising and the Rise of PR and discover why so many companies are choosing to focus on PR and why you should too.
| SKU | Unavailable |
| ISBN 13 | 9782511041628 |
| ISBN 10 | 2511041626 |
| Title | Summary |
| Author | Businessnews Publishing |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Business Book Summaries |
| Year published | 2016-09-14 |
| Number of pages | 44 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |