Survey Research Methods by Floyd J Fowler
Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new Third Edition presents the latest methodological knowledge on survey research."It provides a concise overview of the entire survey research process and does so using clear and easy to understand language…Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"
-- Organizational Research Methods
Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.
| SKU | Unavailable |
| ISBN 13 | 9780761921912 |
| ISBN 10 | 0761921915 |
| Title | Survey Research Methods |
| Author | Floyd J Fowler |
| Series | Applied Social Research Methods |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2001-10-17 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |