Survey Research Methods by Floyd J Fowler

Survey Research Methods by Floyd J Fowler

Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates.

Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

SKU	Unavailable
ISBN 13	9781412958417
ISBN 10	1412958415
Title	Survey Research Methods
Author	Floyd J Fowler
Series	Applied Social Research Methods
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2008-09-25
Number of pages	216
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable