Sustainable Marketing Planning by Neil Richardson
There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices."Students get itIn the NUS sustainability skills surveys the vast majority of students wanted to see sustainability skills effectively engaged in the curriculum. They understand that the philosophy and practice of sustainability must be at the heart of employability. In this important book Neil Richardson steps up to the plate. It is a textbook and much more, engaging the philosophy of sustainability, its practice in management and marketing, and how to effectively communicate a realistic vision. It builds bridges between the intellect and practice, focused in the core skills of responsibility, in leadership and enterprise. It is a book that will challenge you, student, academic or practitioner, to walk the talk… and shows how to take those steps with competence and confidence." – Professor Simon Robinson, Director of the Research Centre for Governance, Leadership and Global Responsibility, Leeds Business School, UK
"Sustainable Marketing Planning is a remarkable book for remarkable times. School children are striking and harnessing social media to push society to tackle climate change. Neil Richardson's excellent book provides the vision, framework, evidence and tools for managers and students to succeed in a world where sustainable marketing planning is core to innovative companies." – Professor William Young, Professor at the Sustainable Research Institute, University of Leeds, UK
"This is one of the very few marketing textbooks (if not the only) that combines both strategy and marketing planning with sustainability as a key strategic consideration. Neil’s book is built on very strong theoretical foundations based on an extensive review of key theories, literatures, academic debates and previous studies as well as Neil’s own research and many years of practical experience. As a result, this book provides both practical and strategic insights, adapts many traditional models and frameworks to include the sustainability dimension, and makes students, practitioners, entrepreneurs and academics see marketing planning through a different lens. It is really refreshing to see a textbook that provides practical insights and at the same time is underpinned with academic rigour and evidence based arguments." – Professor George Lodorfos, Dean of Leeds Business School, UK
Neil Richardson is the course director for postgraduate marketing programmes for Leeds Business School, UK. He has extensive experience as an academic and practitioner, including working with world-class companies in sales, marketing and customer services. He has published several books and academic articles on sustainable marketing.
| SKU | Unavailable |
| ISBN 13 | 9780367025212 |
| ISBN 10 | 0367025213 |
| Title | Sustainable Marketing Planning |
| Author | Neil Richardson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2019-11-11 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |