Tarot by Rachel Pollack

Tarot by Rachel Pollack

The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues.

The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.

Rachel Pollack is the author of thirty-two books of fiction, non-fiction, and poetry, published in fifteen languages. She is a poet, an award-winning novelist, an authority on the modern interpretation of Tarot cards, and a Tarot card artist. She has published fifteen books on Tarot and divination, including 78 DEGREES OF WISDOM, often called the Bible of Tarot reading, read by hundreds of thousands of people all over the world. SEEKER won the COVR Award at the 2006 New Age Trade Show. Her SHINING TRIBE TAROT, designed and drawn by Rachel herself, draws on tribal and prehistoric images from six continents and 50,000 years. She has had several shows of her artwork, both Tarot and other images. She has taught classes and workshops in Europe, North America, and Australia. Her novel GODMOTHER NIGHT won the World Fantasy Award. Her earlier novel, UNQUENCHABLE FIRE, won Britain's famed Arthur C. Clarke Award. Rachel grew up in Poughkeepsie, the setting for UNQUENCHABLE FIRE. After nineteen years living in Europe, she returned, in 1990, to live in the Hudson Valley. With Mary K. Greer, Rachel has taught at the famed Omega Institute for 23 years. She also is a senior faculty member for the Master of Fine Arts degree from Goddard College.

SKU	Unavailable
ISBN 13	9780850304657
ISBN 10	0850304652
Title	Tarot
Author	Rachel Pollack
Condition	Unavailable
Binding Type	Paperback
Publisher	HarperCollins Publishers
Year published	1986-07-10
Number of pages	160
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable