Teach Yourself Copywriting NEW EDITION by Jonathan Gabay
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
"Compulsory and compulsive reading" -- Jamie Dow, Brand Development Centre "Plenty of nuggets and well worth keeping close to hand for inspiration" -- Institute of Direct Marketing "Perfectly explains how copywriting works." -- Daily Telegraph
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.
| SKU | Unavailable |
| ISBN 13 | 9780340867280 |
| ISBN 10 | 0340867280 |
| Title | Teach Yourself Copywriting NEW EDITION |
| Author | Jonathan Gabay |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Murray Press |
| Year published | 2003-06-27 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |