Telephone Book by Robert Leiderman
A practical guide to telemarketing, aimed at those with some marketing experience. Following an introduction to telephone marketing, this book covers a range of important considerations, from costs and values and measuring results to legislation, codes of practice, advertising and databases.| SKU | Unavailable |
| ISBN 13 | 9780077073176 |
| ISBN 10 | 0077073177 |
| Title | Telephone Book |
| Author | Robert Leiderman |
| Series | The John Fraser-Robinson Direct Marketing Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1990-02-01 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |