Testament of a Generation by Vera Brittain
From a capital market perspective, the author analyzes Merger and Acquisitions transactions (M&A) and in-licensings in the pharmaceutical industry between 1998 and 2012. Utilizing the event study methodology, the volume shows that M&A experiences significant, negative cumulative average abnormal returns whereas in-licensings are able to create value. But what are the underlying value drivers which make a deal a success or a failure story? The author derives significant innovative determinants of success for both strategies.| SKU | Unavailable |
| ISBN 13 | 9780860684442 |
| ISBN 10 | 086068444X |
| Title | Testament of a Generation |
| Author | Vera Brittain |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown Book Group |
| Year published | 1985-09-30 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |