Tested Advertising Methods
Tested Advertising Methods
Regular price
Checking stock...
Regular price
Checking stock...
The feel-good place to buy books
- Free UK delivery over £5
- 10% off preloved books when you join +Plus
- Buying preloved emits 46% less CO2 than new
- Give your books a new home - sell them back to us!
Tested Advertising Methods by Caples
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
| SKU | Unavailable |
| ISBN 13 | 9780130957016 |
| ISBN 10 | 0130957011 |
| Title | Tested Advertising Methods |
| Author | Caples |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1998-07-17 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |