Tested Advertising Methods by Caples
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
| SKU | Unavailable |
| ISBN 13 | 9780132446099 |
| ISBN 10 | 013244609X |
| Title | Tested Advertising Methods |
| Author | Caples |
| Series | Business Classics Ser |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 1997-10-28 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |