The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places
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The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places by Byron Reeves
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ...have shown us some amazing things'.Thomas M. Nass is Clifford Nass. Storke Professor of Communication between Humans and Interactive Media (CHIMe) Lab at Stanford University. He is a well-known designer, consultant, and keynote speaker who is frequently featured in the media on topics including the effects of multitasking on young minds. He is a resident of Silicon Valley.
| SKU | Unavailable |
| ISBN 13 | 9781575860527 |
| ISBN 10 | 157586052X |
| Title | The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places |
| Author | Byron Reeves |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cambridge University Press |
| Year published | 1996-09-13 |
| Number of pages | 317 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |