Think Marketing by Martin Van Mesdag
Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.| SKU | Unavailable |
| ISBN 13 | 9781852510954 |
| ISBN 10 | 1852510951 |
| Title | Think Marketing |
| Author | Martin Van Mesdag |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Management Books 2000 Ltd |
| Year published | 1988-03-17 |
| Number of pages | 248 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |