Tiny Habits by Bj Fogg Ph D

Tiny Habits by Bj Fogg Ph D

New York Times Bestseller | A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you'll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg's new and extremely practical method of behavior design picks up where Atomic Habits left off. 

"There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and compassionate method I've ever come across." --John Stepper, Goodreads user

BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. 

This proven guide for personal transformation will help you design habits and make them stick through positive emotion and celebrating small successes. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve--by starting small.

Inside this practical self-help guide, you'll discover the keys to lasting behavior change:

• The B=MAP Framework: Learn the simple but powerful model from Stanford behavior scientist BJ Fogg that cracks the code of all human behavior.
• Actionable Strategies: Go beyond theory with proven, step-by-step techniques to build good habits and untangle bad ones.
• Start Tiny: Discover why starting small is the secret to achieving your biggest goals, whether you want to lose weight, increase productivity, or reduce stress.
• Celebrate Success: Master the art of self-reinforcement to wire in new habits fast by feeling good about your progress, not bad about your failures.

B.J. Fogg is the director of Stanford University's Persuasive Technologies Lab, where he oversees research and design. Dr. Fogg is an experimental psychologist who also teaches in the Department of Computer Science and the School of Education at Stanford University. His work has been published in The New York Times, The Washington Post, and The Wall Street Journal, and he has multiple patents.