'Tis the Season by Debbie Macomber
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as--if not more than--price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine I argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses fake it; appealing to the five different genres of authenticity; charting how to be true to self and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Macomber, Debbie: - Debbie Macomber is a number one New York Times and USA TODAY bestselling author. Her books include 1225 Christmas Tree Lane, 1105 Yakima Street, A Turn in the Road, Hannah's List and Debbie Macomber's Christmas Cookbook, as well as Twenty Wishes, Summer on Blossom Street and Call Me Mrs. Miracle. She has become a leading voice in women's fiction worldwide and her work has appeared on every major bestseller list, including those of the New York Times, USA TODAY, Publishers Weekly and Entertainment Weekly. She is a multiple award winner, and won the 2005 Quill Award for Best Romance. There are more than one hundred million copies of her books in print. Two of her Harlequin MIRA Christmas titles have been made into Hallmark Channel Original Movies, and the Hallmark Channel has launched a series based on her bestselling Cedar Cove stories. For more information on Debbie and her books, visit her website, www.DebbieMacomber.com.
| SKU | Unavailable |
| ISBN 13 | 9780373483952 |
| ISBN 10 | 0373483953 |
| Title | 'Tis the Season |
| Author | Debbie Macomber |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 1999-01-01 |
| Number of pages | 0 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |