TM by Mark Sinclair

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TM by Mark Sinclair

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man.

Based upon comprehensive research, authoritatively written and including a wealth of archival images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

SKU	Unavailable
ISBN 13	9781780671659
ISBN 10	1780671652
Title	TM
Author	Mark Sinclair
Condition	Unavailable
Binding Type	Hardback
Publisher	Laurence King Publishing
Year published	2014-09-08
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable

TM by Mark Sinclair

The feel-good place to buy books

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