A Touch of Class by Berry Ritchie
This history is about an ambitious entrepreneur with an exceptional talent for marketing. Austin Reed appreciated the opportunity offered by the expansion of office workers in the City who needed to dress as smartly as their wealthy masters, at affordable prices. A central theme is the evolution of 20th-century men's fashion, and its changing social context. It ranges from business clothes and white tie and tails to sports wear. It describes the impact on fashion of radical change in the 1960s and the emergence of women's "power dressing" in the 1980s. A further strand is Austin Reed people - a family business based on mutual loyalty between management, staff and customers. The founder inspired in his staff dedication to excellence in quality and service. The book contributes to the history of fashion, society and advertising graphics.| SKU | Unavailable |
| ISBN 13 | 9780907383024 |
| ISBN 10 | 0907383025 |
| Title | A Touch of Class |
| Author | Berry Ritchie |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | James & James (Publishers) Ltd |
| Year published | 1990-07-01 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |