Tourism Principles and Practice by Chris Cooper

Tourism Principles and Practice by Chris Cooper

The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area. The key objective of "Tourism Principles and Practice" is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area. The book provides a comprehensive evaluation of the four key elements of tourism: - demand - destinations - industry and government organisations - marketing The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.

SKU	Unavailable
ISBN 13	9780582312739
ISBN 10	0582312736
Title	Tourism Principles and Practice
Author	Chris Cooper
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	1998-08-07
Number of pages	568
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable