Trade Marks and Brands by Lionel Bently

Trade Marks and Brands by Lionel Bently

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Trade Marks and Brands by Lionel Bently

Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Review of the hardback: The past two decades have witnessed an explosion of research into the very ontological foundations of trade mark lawFew books however have tried to venture systematically into the heart of the legal beast to construct a truly comprehensive view of what the nature and function of trade marks are and the scope of their legal protection as Trade Marks and Brands: an Interdisciplinary Critique does. The book draws on a number of aspects of trade mark law, namely legal and business history, marketing, linguistics, philosophy, sociology and geography, giving different flavours to the law. The originality of the book lies not only in the fact that it brings these different aspects together, but also in allowing each commentator to address and critique their counterpart's analysis. The book is primarily aimed at lawyers, non-lawyers and policy-makers and assumes that the reader is already up to speed on the subject.' Book Reviews
Review of the hardback: 'The editor's claim in the preface of the uniqueness of this work, on the basis of the broad, inter-related range of contributions, is largely justified. Throughout this volume, contributors bear in mind that legislation is inevitably behind constantly-evolving developments and draw readers into considering the challenges ahead. This work will no doubt be useful to scholars and students as well as to non-specialists wishing to broaden their knowledge on the subject.' World Intellectual Property Organisation Magazine
Lionel Bently is Herchel Smith Professor of Intellectual Property Law at the University of Cambridge, Director of the Centre of Intellectual Property and Information Law at the University of Cambridge, and a Professorial Fellow at Emmanuel College, Cambridge. Jennifer Davis is Newton Trust Lecturer and College Lecturer at Wolfson College, University of Cambridge. Jane C. Ginsburg is the Morton L. Janklow Professor of Literary and Artistic Property Law at the Columbia Law School. She also directs the law school's Kernochan Center for Law, Media and the Arts.
SKU Unavailable
ISBN 13 9780521889650
ISBN 10 0521889650
Title Trade Marks and Brands
Author Lionel Bently
Series Cambridge Intellectual Property And Information Law
Condition Unavailable
Binding Type Hardback
Publisher Cambridge University Press
Year published 2008-06-12
Number of pages 472
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.