Twentieth-century Design by Jonathan M Woodham

Twentieth-century Design by Jonathan M Woodham

The most famous designs of the 20th century are not those in museums, but in the marketplace. The Coca-Cola bottle and the MacDonald's logo are known all over the world, and designs like the modernistic "Frankfurt Kitchen" of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or "Blow", the inflatable chair ubiquitous in the late 60s tell us more about our culture than a narrowly-defined canon of classics. Drawing on scholarship not only in design history, but also in social anthropology and women's history, Jonathan Woodham takes a look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, as well as contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of "The Hidden Persuaders". In the history which emerges, design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.

Jonathan Woodham is Professor of the History of Design and Director of the Design History Research Center at the University of Brighton. He is the author of Twentieth Century Design (OUP, 1997).

SKU	Unavailable
ISBN 13	9780192842473
ISBN 10	0192842471
Title	Twentieth-century Design
Author	Jonathan M Woodham
Condition	Unavailable
Binding Type	Hardback
Publisher	Oxford University Press
Year published	1997-07-01
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable