Twenty Ads That Shook the World by James Twitchell

Twenty Ads That Shook the World by James Twitchell

James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

With his wife, Mary, James B. Twitchell resides in Gainesville, Florida, and Charlotte, Vermont. He is the author of many books, including Twenty Ads That Shook the World, Living It Up: Our Love Affair with Luxury, Branded Nation: The Marketing of Megachurch, College, Inc., and Museumworld, and Where Men Hide. He was a professor of English at the University of Florida for many years.

SKU	Unavailable
ISBN 13	9780609807231
ISBN 10	0609807234
Title	Twenty Ads That Shook the World
Author	James Twitchell
Condition	Unavailable
Binding Type	Paperback
Publisher	Random House USA Inc
Year published	2001-12-26
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.