Understanding Attitudes and Predicting Social Behavior
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Understanding Attitudes and Predicting Social Behavior by Martin Fishbein
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
Icek Ajzen is Professor of Social Psychology at the University of Massachusetts at Amherst (USA). He has published numerous empirical and theoretical papers and is recognized as a Highly Cited Researcher by ISI Web of Knowledge.
| SKU | Unavailable |
| ISBN 13 | 9780139364358 |
| ISBN 10 | 0139364358 |
| Title | Understanding Attitudes and Predicting Social Behavior |
| Author | Martin Fishbein |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1980-06-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |