Understanding Brands by Don Cowley
Product brands are influential in the customer's perception of a company, and can greatly enhance the marketing image. This guide covers various issues concerned with brands, from brand definition and structure, through media planning and packaging, to aspects such as creativity and valuation.| SKU | Unavailable |
| ISBN 13 | 9780749403744 |
| ISBN 10 | 0749403748 |
| Title | Understanding Brands |
| Author | Don Cowley |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 1991-08-30 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |