Understanding Business by William Nickels

Understanding Business by William Nickels

An introduction to business market. It includes a series of focus groups, symposia, as well as full-book, single-chapter, manuscript reviews of text and key ancillaries. It also includes stories of more than 600 professors with their insights and experiences that are evident on every page of the revision and in every supplement.

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management. Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

SKU	Unavailable
ISBN 13	9780071314107
ISBN 10	0071314105
Title	Understanding Business
Author	William Nickels
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2010-05-16
Number of pages	800
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable