Understanding Digital Marketing by Damian Ryan
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this bestselling guide to digital marketing channels and strategy.
"One of the most comprehensive yet easy-to-read books on digital marketing available" * The Marketer *
"This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation." * Amazon reviewer (about previous edition) *
"This new edition is most welcome as both an update and a reexamination of marketing tactics and strategy. Recommended. Lower-division undergraduates and above; general readers." * S. A. Schulman, CUNY Baruch College, CHOICE *
"A fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment." * Midwest Book Review, The Business Shelf *
"This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation." * Amazon reviewer (about previous edition) *
"This new edition is most welcome as both an update and a reexamination of marketing tactics and strategy. Recommended. Lower-division undergraduates and above; general readers." * S. A. Schulman, CUNY Baruch College, CHOICE *
"A fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment." * Midwest Book Review, The Business Shelf *
Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.
| SKU | Unavailable |
| ISBN 13 | 9780749471026 |
| ISBN 10 | 0749471026 |
| Title | Understanding Digital Marketing |
| Author | Damian Ryan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2014-06-03 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |