The Upside of Irrationality
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The Upside of Irrationality by Dan Ariely
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.Praise for Predictably Irrational:
'For anyone interested in marketing – either as a practioner or victim – this is unmissable readingIf only more researchers could write like this, the world would be a better place.' Financial Times
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.
| SKU | Unavailable |
| ISBN 13 | 9780007354788 |
| ISBN 10 | 0007354789 |
| Title | The Upside of Irrationality |
| Author | Dan Ariely |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 2011-06-09 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |