The User Is Always Right by Steve Mulder
How do we ensure that our Web sites actually give users what they need? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This guide explains how to create and use personas to make your site more successful. It takes you through each step of persona creation.
Steve Mulder is principal consultant at Molecular, an Internet consulting firm in Boston, and an internationally known speaker recognized for his work with personas. He’s a user experience expert who practices what he preaches, with over ten years of experience in user research, information architecture, interaction design, and usability. Ziv Yaar is the vice president of Internet strategy at Molecular, where he has spent over ten years helping companies develop technology and business strategies and has been at the forefront of merging the power of marketing analytics with personas.
| SKU | Unavailable |
| ISBN 13 | 9780321434531 |
| ISBN 10 | 0321434536 |
| Title | The User Is Always Right |
| Author | Steve Mulder |
| Series | Voices That Matter Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2006-08-31 |
| Number of pages | 312 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |