Using Focus Groups in Research by Lia Litosseliti
Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data.
'Intended as an introduction to Focus Groups for research students, this book is a god-send for anyone considering the pros and cons of this approach, and a valuable practical toolkit for putting focus groups togetherIts academic background makes this even more useful. It is properly referenced throughout, and sufficiently rigorous for its stated purpose - supporting MPhil and PHD students. Despite this - or perhaps because of it - it is written in clear, accessible English and introduces all the necessary concepts as it goes along.' * Amazon.Com Books *
Lia Litosseliti is Associate Professor in Linguistics at City, University of London, UK, and Senior Fellow of the Higher Education Academy, UK. Her research interests are in the areas of gender and language, discourse analysis and research methodologies.
| SKU | Unavailable |
| ISBN 13 | 9780826464729 |
| ISBN 10 | 0826464726 |
| Title | Using Focus Groups in Research |
| Author | Lia Litosseliti |
| Series | Continuum Research Methods |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2003-12-01 |
| Number of pages | 104 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |