Validating Product Ideas by Tomer Sharon

Validating Product Ideas by Tomer Sharon

Want to know what your users are thinking? If you're a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Tomer Sharon is a Google Search User Experience researcher. He formerly led the user experience research team for Google's DFP (Doubleclick for Publishers) online advertising management platform. Prior to Google, he worked as a User Experience Researcher Lead at Check Point Software Technologies in Israel. He led UPA Israel to several accomplishments as its creator and first president, including raising awareness of the need for easy-to-use, efficient, and entertaining technology solutions, as well as creating and fostering a professional network of 1,000 practitioners. Tomer has spoken at local and international conferences, is a published author of articles and papers, and served on the editorial board of UPA's UX Magazine in the past. Tomer graduated from The Open University with a BA in Social Sciences and Bentley University in Waltham, Massachusetts with a master's degree in Human Factors in Information Design.