The Vanishing Newspaper [2nd Ed] Volume 1 by Philip Meyer

The Vanishing Newspaper [2nd Ed] Volume 1 by Philip Meyer

Takes declines in circulation and the number of dailies into consideration offering a variety of ways to save journalism. This book argues that understanding the relationship between quality and profit probably may not save traditional newspapers, but such knowledge can guide new media enterprises.

Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profitsThroughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices. - Robert Giles ""Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon."" - Gilbert Cranberg ""Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism."" - Choice

Philip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo (both available from the University of Missouri Press).

SKU	Unavailable
ISBN 13	9780826218773
ISBN 10	0826218776
Title	The Vanishing Newspaper [2nd Ed] Volume 1
Author	Philip Meyer
Condition	Unavailable
Binding Type	Paperback
Publisher	University of Missouri Press
Year published	2009-09-30
Number of pages	264
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.