The Victory Lab by Sasha Issenberg
UPDATED FOR THE 2016 ELECTION The book Politico calls Moneyball for politics shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Issenberg, Sasha: - Sasha Issenberg is the author of The Victory Lab: The Secret Science of Winning Campaigns (2012) and The Sushi Economy: Globalization and the Making of a Modern Delicacy (2007). He is the Washington correspondent for Monocle and a contributor to Bloomberg Politics. He covered the 2008 election as a national political correspondent for The Boston Globe and the 2012 election as a columnist for Slate. His work has also appeared in The New Republic, The New York Times Magazine, and George, where he was a contributing editor. He is currently a resident scholar in the UCLA Department of Political Science.
| SKU | Unavailable |
| ISBN 13 | 9780307954794 |
| ISBN 10 | 030795479X |
| Title | The Victory Lab |
| Author | Sasha Issenberg |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Random House USA Inc |
| Year published | 2012-09-11 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |